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Case Studies
Before / after, in numbers.
Real results from running the Story to Scale method with clothing & ecommerce brands and music artists.
Ley
Music ArtistMonthly listeners — in just 3 months.
The Challenge
Ley had the talent and the sound — but not the visibility. A small, dedicated fanbase with no content system built to scale it.
The Approach
We led the full rollout for a new single — creative direction, release strategy, and short-form content — then built out short-form for a second track to keep the momentum compounding.
The Result
Monthly listeners jumped from 6K to 50K in three months. 1.5M+ views, followers doubled, and two singles each broke 100K+ streams.
Ignis
Sell-ThroughSold out in 7 days.
The Challenge
Ignis had product people wanted — but drops weren't moving fast enough, and the brand wasn't breaking through the noise.
The Approach
We rebuilt the drop's creative direction and campaign rollout around a tighter, more intentional story, engineered to spike engagement, not just impressions.
The Result
100% sell-through in 7 days. A 10x increase in brand awareness. The most engaged post on the page — ever.
Be Special™
Engagement / AwarenessLocked in with a single post.
The Challenge
Be Special was posting consistently, but the content looked like everyone else's in his space. No clear visual signature, easy to scroll past, easy to forget.
The Approach
We built one deliberate piece of content around a defined visual language, distinctly his, designed to be instantly recognizable and speak straight to the audience he was actually trying to reach.
The Result
One post solidified his visual branding — the most engaged post to date, with 50K+ views in a single week.
Prospera
Engagement / AwarenessOverall brand awareness lift.
The Challenge
Prospera had content going out regularly, but it wasn't translating into real traction. The brand blended into a crowded feed, nothing signaled what made it different.
The Approach
We rebuilt the visual direction from the ground up and built a short-form campaign aimed squarely at Prospera's ideal customer, not a generic audience.
The Result
250K views in two weeks, and a 5–10% lift in overall brand awareness.